A simple frustration: running a business shouldn't require logging into eight different apps just to get one job done, start to finish.
4.5days
Avg time to live pipeline
96%
Client retention rate
3.3x
Client capacity growth
8-in-1
Tools replaced
Chris runs Monkey Man on a stack of disconnected tools: a CRM, a scheduling app, a payroll platform, and a spreadsheet holding the rest together. Follow-ups slip. Invoices go out late. Something has to change.
"I wasn't trying to build a software company. I was trying to stop losing money to my own tool stack."
- Chris Ruvalcaba
Rather than adopt another tool, Chris starts building the system he actually needs: one platform, one login, covering leads through invoicing.
None of the "all-in-one" platforms he tried actually were. They were built for agencies selling ad campaigns, not for a business that shows up to a job site with a truck and a crew.
The internal system becomes TreeROI, a purpose-built CRM for tree care businesses - proven first on Chris's own business, then opened to other tree care operators.
It worked. Not in theory - in his own P&L. That system became the first platform in what's now the OpsROI network.
$5M+
Annual Revenue Managed
Other trade operators saw what TreeROI did and asked the obvious question: can I get that for my industry?
OpsROI becomes the parent platform. The vertical model - one founder, one trade, one CRM - is born. Seats open for RoofersROI, ElectricalROI, WashROI, and more.
More...
Chris Ruvalcaba
Founder, OpsROI
Not an agency. Not just software.
I built the system I run my own company on, we're still the ones maintaining it.
TreeROI proved the model. Now the same engine powers a growing family of trade-specific platforms - each one built and owned by an operator in that industry.
We provide the universal engine; operators provide the industry expertise. The system scales to fit the specific needs of any trade.
Software companies build for features. Operators build for outcomes. Every platform in our network is guided by someone doing the actual work.
We don't care about page views if they don't turn into booked jobs. Every tool in the platform is measured by its impact on the bottom line.
The vertical model works because it's focused. We partner with one driven operator per industry to own and build their specific CRM.
