You built the business.
Now own the software
your industry runs on.
We partner with $3M-$10M contractors to build the operating system their entire industry runs on.
One operating system.
Every part of the business.
Eighteen connected modules, not ten apps duct-taped together. This is what your industry would run on.
CRM Build & Setup
Custom stages, fields, and subaccounts configured around how you actually sell and deliver.
HR & Payroll
Hire, onboard, schedule, and run payroll for your whole team, in the same system as the work.
Workflow Automation
Lead routing, follow-up sequences, and internal task automation so nothing falls through the cracks.
Inventory Management
Track materials, equipment, and stock in real time, tied directly to jobs and invoices.
AI Estimates & Invoicing
Generate accurate estimates and invoices automatically, from the first quote to the final payment.
AI Receptionist
Answers, qualifies, and routes every inbound call 24/7, creating a CRM contact automatically.
Email Marketing
Build automated email campaigns that nurture leads and increase repeat business.
Ongoing Support
A standing team you can reach when something needs to change, not a ticket queue.
From First Call To Fully Running,
In Three Steps.
No lengthy onboarding or complicated setup. We map your business around your sales and delivery process, build the systems, and keep everything running.
We Map Your Business
A short call to understand how you sell, deliver, and get paid today. No assumptions about your industry, your niche, or your crew size.
We Build The Systems
Your CRM, automations, and reporting get built and configured around that exact workflow.
We Keep It Running
OpsROI stays on as your ops partner: maintaining, adjusting, and supporting as you grow, add crew, add clients, or add a new service line.
Why We Built OpsROI.
Chris Ruvalcaba
Chris started in tree care, running Monkey Man on a stack of tools that never quite talked to each other. Follow-ups slipped. Invoices went out late. Hours never added up. So he built the system he actually needed, one platform from lead to invoice, and used it on his own business. That system became TreeROI, the first platform in the OpsROI network.
Read The Full StoryEverything You're Already
Paying For, In One Bill.
Add up what you spend stitching tools together. Then look at what one OpsROI subscription actually costs.
- CRM (Jobber, ServiceTitan, etc.)$300 - $600
- Answering service$300 - $600
- Website & hosting$150 - $500
- Local SEO agency$2,000 - $5,000
- Google Ads management$750 - $2,000
- Meta Ads management$2,000+
- Reputation, scheduling$370 - $1,500
- Automation, reporting, email/SMS$500 - $2,500
- CRM & lead pipeline
- Scheduling & dispatch
- Job costing & tracking
- Client records & history
- Team & crew tracking
- Automated follow-ups
- Local SEO & Google profile
- Google & Meta ads
- Review management
- Website & landing pages
- AI Receptionist 24/7
- Estimates & invoicing
- White-labeled ROI dashboards
- Workflow automation
Tap What They Pay.See What They Save.
A live calculator running on real OpsROI pricing. Pick the tools a typical crew uses; the number closes itself.
Marketing and lead gen, one platform. Pro and Elite scale with team size.
One engine. A family of
trade-built CRMs.
OpsROI is the engine underneath a growing network of niche, trade-specific CRMs, each one a purpose-built version of the platform for a single industry, built and owned by an operator who actually works in that trade. TreeROI is live today. The rest of the board is open.
Tree care · Chris Ruvalcaba
Roofing
Electrical
Pressure washing
General trades
Painting
Landscaping
Restoration
We Don't Work With Everyone.
Here's The Honest Filter.
- You run a $3M-$10M contracting business you built yourself.
- Your name carries weight in your trade, people call you for advice.
- You want an asset that outlives the trucks and the crews.
- You'll run your own company on the platform, publicly.
- You're looking for a passive investment you never touch.
- You haven't operated at scale in your industry.
- You want software but not the responsibility of leading a market.
- You need to be pressured into a decision.
One Platform Covers What
Four Others Don't.
Across 10 capabilities a modern service business actually needs, here is how each platform stacks up.
Integrates With The Tools
You Already Use.
OpsROI connects into the stack you already run. No forced migrations, no data silos, just seamless workflows.
Plus 30+ more via Zapier and Make
Ready to see what your agency's ops could look like?
Book a short call and we'll walk through what OpsROI would set up for your agency - no niche requirements, no long contracts.
Questions Founders Ask Before They Sign.
The most common ones we hear on discovery calls. If yours isn't here, book a call and we'll answer it live.
Let's Talk It Through.
A 20-minute call to answer everything and see if your industry seat is still open.
Let's TalkBecause ownership follows investment. If we funded it, we'd own it and you'd be an employee of our platform. You put in the build so you come out owning the asset and keeping the majority of every sale. It's the difference between renting a truck and owning the fleet.
We can't sell it the way you can, that's the entire point. We don't have your name, your reputation, or your industry's trust. The platform is only worth what it becomes in your market, and it only becomes that with you selling it. Our incentive is to keep you winning, because our share depends on it. It's all put in writing.
Those are generalist tools built by people who've never run your business. Your platform is built around how your industry actually operates, sold by someone the industry already trusts. You're not competing on features, you're competing on being one of their own. That's a moat software can't copy.
We run the platform, the fulfillment, and the technical work. Your job is the two things only you can do: run your company on it as proof, and open doors in your industry. If you want to be hands-on in sales, there's room. If you want to lend your name and network, that works too. We'll define the split on the call.
One founder per industry. If your trade's seat is still open, you can be the one who owns it. Once it's taken, it's taken, we don't put two founders in the same market against each other. That's why the call matters: we find out fast whether your seat is available.